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Local TV Is Finally Ready To Go Programmatic
After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...
CHANTILLY, Va.—New projections from BIA Advisory Services predict that TV advertising will grow by 3.6% to $21 billion next year, BIA Founder and CEO Tom Buono said. Buono told TVB Forward conference ...
NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...
One of my favorite Nieman Lab predictions in recent years came from Nik Usher, associate professor of communication studies at the University of San Diego. The prediction, “The future-of-journalism ...
Across the country, the kinds of budget cuts that have decimated newspapers over the years are now slicing into local TV news stations. A trend of TV news layoffs “is only just the beginning,” one ...
Handing out pink slips to dozens of beloved small-market local TV news weathercasters would be ill-advised even in the best of times. But to do it right as unpredictable and dangerous weather ...
Gone are the days when you could only watch TV by adjusting the "bunny ears" antenna to pick up your local stations. Now, with all the digital streaming services and subscriptions, it's easy to assume ...
Meteorologists at 27 local TV news stations are facing uncertainty about their jobs after Allen Media Group announced a new local weather initiative with The Weather Channel. The group, which owns TV ...
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